Brussels — In a significant convergence of priorities, both the German automotive industry and EU ministers are advocating for sweeping reforms to enhance the competitiveness of the European Union. The calls for action come amidst growing global challenges and a need to secure Europe’s economic future. However, recent developments have sparked debate about the best path forward.

At the annual press conference of the German Association of the Automotive Industry (VDA), President Hildegard Müller emphasised the urgent need for a comprehensive economic turnaround. “2025 must be the year of a new start to become the year of the turnaround,” Müller declared. She highlighted the global reputation of German automotive brands and stressed the importance of maintaining growth and prosperity through innovative, digital, and climate-neutral products.